UEG Welcome's Dre Wright

Dre Wright, Former Strategic Marketing Executive at Island Def Jam Music Group, Joins United Entertainment Group (UEG) as Senior Director of Business Development

NEW YORK, Feb. 23, 2012 /PRNewswire via COMTEX/ -- United Entertainment Group (UEG), the premier branded entertainment and marketing agency that creates and executes best-in-class solutions for leading consumer brands, announced today that Dre Wright has joined UEG as the Senior Director of Business Development.

"We are thrilled to welcome Dre to the UEG family. His vast experience and contacts in the entertainment marketing arena will serve as the perfect complement to our current UEG team," says UEG CEO Jarrod Moses.

Before joining UEG, Wright founded and ran The Wright Group, creating marketing partnerships for consumer brands of which he placed Nick Cannon and Kevin Hart with Microsoft, T-Pain with Poker Stars and T.I. with Remy Martin USA. Prior to starting The Wright Group, Wright spent his time at Island Def Jam Music Group in the Strategic Marketing Department generating over ten million in media and revenue through various platforms including a partnership with Under Armour Apparel where Island Def Jam became the first music house for the brand. He has worked with artists including Kanye West, Mariah Carey, Rihanna, Jermaine Dupri, Ludacris, The Killers, T.I., Nas, Nick Cannon, Justin Bieber, Nicole Scherzinger and Jay-Z.

At 24 years old, Wright was highlighted as a top executive in Billboard Magazine's Top 30 Executives Under 30.

Wright will oversee clients such as Reebok, Luster Products and various Business Development opportunities within UEG.

"I'm truly honored to find a home with Jarrod Moses and UEG, a company that embodies the ethos of branding within entertainment," said Dre Wright. "We look to position innovative IP's into the marketplace and continue our best-in-class solutions for clients world-wide."

About United Entertainment Group:United Entertainment Group is a global, full-service entertainment marketing solution, serving global brands seeking to engage consumers by leveraging film, television, music, and celebrity platforms. UEG's body of work has often been referred to as the cornerstone of the branded-entertainment industry - creatively bridging the gap between Madison Avenue and Hollywood. UEG is an independent agency, created as a joint venture with Hollywood powerhouse United Talent Agency.

SOURCE United Entertainment Group

Copyright (C) 2012 PR Newswire. All rights reserved 

The U! Weekly Download with Angie Filippone

Don't forget to subscribe to The U! - a weekly newsletter highlighting current trends and charts in the entertainment industry. This week's download features an opinion piece from UEG's Angie Filippone on Social Media. 

Social Media: How Much Is Too Much?

Angie Filippone

Surprise! It’s award season.  While there have already been a few dramatic tales and stellar performances to hit the stage, the biggest representation of Hollywood is just around the corner. I’ll surely be among the millions of viewers tuned in at 7:00pm ET admiring all the gorgeous Marchesa and Vivienne Westwood gowns that will appear on the red carpet. But when the award show actually begins, I could be tempted to break away to finish Sunday cleaning or attend to the ever-growing amount of magazines stacking up in my bookcase. Not because I’m not interested in who will take home Best Picture or how many Oscars Moneyball will sweep up, but because I can get live updates from virtually anywhere.

Gone are the days when we need to be in front of the tube to hear how terribly awful (or surprisingly well!) a host is doing, or about the cameras being flipped-off by respected talent.  Today, we don’t need to celebrate the best of the best by how the founders of award shows envisioned their audiences would celebrate and, quite frankly, why would we?

I love technology and the excitement surrounding the newest innovations that make life sweeter but there came a time last Sunday night during the Grammy’s when I asked myself, “How much is too much?” By minding away from the award show and toward my iPhone, I missed those eloquent speeches and classic performances that fell through the social media cracks because they didn’t carry enough weight to make it “status-worthy” or couldn’t be adequately surmised in 140-characters or less.
 
Social media has certainly revolutionized the entertainment industry and affords consumers an active role in the content. Twitter and Facebook interaction serve as a complementary platform that enriches the audience’s experience. So come Sunday night, while you’re skimming newsfeeds and timelines for the latest trending topic, I encourage you to also take the time to appreciate Hollywood’s highest honors in its true form – the way it’s meant to be experienced. I promise to do the same.
 
Angie Filippone is the Business Development Manager at UEG New York.

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Jarrod Moses In Variety Magazine!

We all saw our fair share of movie ads during the Super Bowl on Sunday night but is there a better strategy then shelling out $3.5MM to put your already debuted movie trailer in front of millions of viewers? You bet.  See what UEG's CEO, Jarrod Moses, had to say in Variety Magazine about creating the most impactful movie ad. 

'Dictator' rules studio Bowl blitz

The U! Weekly Download

Here's this week's download: The U!