UEG Welcome's Dre Wright
Thursday, February 23, 2012 at 2:07PM
Dre Wright, Former Strategic Marketing Executive at Island Def Jam Music Group, Joins United Entertainment Group (UEG) as Senior Director of Business Development
NEW YORK, Feb. 23, 2012 /PRNewswire via COMTEX/ -- United Entertainment Group (UEG), the premier branded entertainment and marketing agency that creates and executes best-in-class solutions for leading consumer brands, announced today that Dre Wright has joined UEG as the Senior Director of Business Development.
"We are thrilled to welcome Dre to the UEG family. His vast experience and contacts in the entertainment marketing arena will serve as the perfect complement to our current UEG team," says UEG CEO Jarrod Moses.
Before joining UEG, Wright founded and ran The Wright Group, creating marketing partnerships for consumer brands of which he placed Nick Cannon and Kevin Hart with Microsoft, T-Pain with Poker Stars and T.I. with Remy Martin USA. Prior to starting The Wright Group, Wright spent his time at Island Def Jam Music Group in the Strategic Marketing Department generating over ten million in media and revenue through various platforms including a partnership with Under Armour Apparel where Island Def Jam became the first music house for the brand. He has worked with artists including Kanye West, Mariah Carey, Rihanna, Jermaine Dupri, Ludacris, The Killers, T.I., Nas, Nick Cannon, Justin Bieber, Nicole Scherzinger and Jay-Z.
At 24 years old, Wright was highlighted as a top executive in Billboard Magazine's Top 30 Executives Under 30.
Wright will oversee clients such as Reebok, Luster Products and various Business Development opportunities within UEG.
"I'm truly honored to find a home with Jarrod Moses and UEG, a company that embodies the ethos of branding within entertainment," said Dre Wright. "We look to position innovative IP's into the marketplace and continue our best-in-class solutions for clients world-wide."
About United Entertainment Group:United Entertainment Group is a global, full-service entertainment marketing solution, serving global brands seeking to engage consumers by leveraging film, television, music, and celebrity platforms. UEG's body of work has often been referred to as the cornerstone of the branded-entertainment industry - creatively bridging the gap between Madison Avenue and Hollywood. UEG is an independent agency, created as a joint venture with Hollywood powerhouse United Talent Agency.
SOURCE United Entertainment Group
Copyright (C) 2012 PR Newswire. All rights reserved
