Sarah Warda Hartzog // VP, Account Director 

Sarah Warda Hartzog began her career in entertainment at the Creative Artists Agency, where she worked in the Corporate Communications Department.  She moved to United Talent Agency in 1999 to continue working in Corporate Communications as the agency’s Junior Publicist.  In 2001 she was promoted to Agent, helping establish UTA’s Entertainment Marketing Department alongside UTA Co-Founder, Peter Benedek, where Sarah managed the strategy, brand development and execution of groundbreaking entertainment based projects at the forefront of the convergence of Madison & Vine. 

In 2009, having regularly lent her expertise after the formation of United Entertainment Group, Sarah crossed over and now holds the title as Vice President, Account Director, continuing to focus her efforts on providing entertainment based marketing solutions to brand partners.  With nearly a decade of experience advising and liaising with senior level management of Fortune 500 companies, Sarah has developed strategic marketing solutions and new business opportunities for clients including Amazon.com, American Eagle Outfitters, Inc. (AE, Martin + Osa, aerie, 77kids), Build-A-Bear Workshop, Lockerz.com, Williams-Sonoma, Inc.(Williams-Sonoma Kitchen, Pottery Barn Teen, Pottery Barn Kids & Pottery Barn Dorm) and The Art of Shaving among others.  Sarah's innovative and forward thinking has resulted in the creation and implementation of unique, integrated and successful targeted traditional and new media entertainment marketing programs across multiple platforms, delivering direct measurable results for her clients.

Hartzog is a graduate of USC.  She is a charitable activist supporting the Entertainment Industry Foundation, Step Up Women’s Network, Habitat for Humanity, Conservation Fund, Chrysalis, Susan G. Komen Foundation, LA Youth Arts Movement as a member of LAND (Los Angeles Nomadic Division) and LACMA’s Avant-Garde Group.  She is also a founding member of The BuzzGirls Group.  Sarah lives in Beverly Hills, CA with her husband and daughter.